Exploring the development trend of IoT smart home

In 2013, because Broadlink's smart sockets began to pay attention to the smart home industry, they wrote some articles on smart home observation every year. By the end of 2018, they still wanted to write an observation about the smart home industry. It mainly includes the following points: (1) smart homes are getting closer and closer; (2) real estate developers and smart home enthusiasts are the two boosting forces for smart home promotion; (3) mainly for real estate developers' hardcover market The Whole House Smart Solutions Chamber of Commerce builds a new ecosystem of smart homes.

Smart home is getting closer

At the end of 2017, I have put forward the idea that smart homes are getting closer and closer. There are two dimensions: from time to time, the time from the scale of smart homes to the people’s homes is getting closer and closer; from the promoters of smart homes, promoting intelligence Home development companies are also getting closer to users.

From the time dimension, smart homes are getting closer and closer to industry scale applications.

With the development of smart homes, some smart home products have been accepted by users, such as smart door locks, smart speakers, and sweeping robots have been accepted by users. But even so, the smart home industry has not really started in my eyes; there are two standards for smart homes to start: the first smart home is used in a high enough proportion of users, and the future popularity of smart homes will be related to TV. In the same household penetration rate, some early users were accumulated in the early stage of TV popularization. When a certain proportion is reached, there will be a rapid growth process. The early users of smart homes are still insufficiently accumulated and have not achieved rapid growth. Second, smart home products can be connected to each other and form an ecosystem. Different smart home terminal products can cooperate with each other.

From the two standards of smart home startup, smart home is still in the very early stage of development, and has not yet reached the outbreak period. When the outbreak period of smart home arrives, smart home will have a very rapid growth period. This rapid growth period, while the outbreak of smart home, the momentum of its outbreak will surpass the rapid growth of TV in the 1990s: because smart home is based on the system, it will integrate the original home appliances, and will also integrate the home improvement industry. .

The fast-growing node of smart home has not yet arrived, but with the development of smart home, this time node is getting closer and closer: when Bill Gates builds the future house, smart home is still far away from ordinary users, at that time Computers and networks are not popular; with the development of technology, automation bus technology and wireless communication protocols are applied to homes, and villa users are beginning to install smart homes, which are still far away from ordinary users; after the network broadband tariffs are greatly reduced and WiFi is popularized, The popular smart items make ordinary users feel that smart homes are not far away; with the smart homes formed by smart items, smart home-related technologies are becoming more and more mature, users are using more and more simple, and smart homes are popular. The bottleneck has basically been eliminated.

Nowadays, the final bottleneck in the popularity of the smart home industry is that the configuration and use of smart homes is not convenient enough. Smart home is the end consumer goods industry. The convenience of use is the most important indicator. If a product needs to be helped by others, the user of this product has resistance. Most smart home products are used for people with computer experience. With the maturity of artificial intelligence and the bottleneck of the convenience of smart home use, the popularity of smart homes will go further. In the future, the popularity of smart homes will be driven by market forces. When users accumulate to a certain extent, they will form an industry. break out.

From the facilitator dimension, it is driving closer and closer to users.

From the perspective of the promoters of smart products, in 2012, technology companies began to promote smart items. According to the development of communication technology, it is believed that after the devices can be connected to the Internet, the home devices can be connected to the network, which can bring great convenience. The promoters of the early smart homes were driven by technology and thought about the functions of smart home products. From now on, many of the early smart home products are pseudo-demands.

With the decline of the first round of intelligent hardware, by 2015, the smart home industry promoted by technology companies began to slump. Except for several platform-based enterprises, most of the technology-driven smart home enterprises failed to survive. 2016. Since 2015, there has been another wave of new forces entering the smart home industry. These companies are smart home furnishing companies with real estate developers who are beginning to develop smart home products. Real estate developers are more aware of the needs of users than technology companies, but lack technology. Since 2015, the smart home enterprise and technology companies that have experienced the real estate background have cooperated with each other. The smart home products developed at this stage are closer to the needs of users.

After 2017, the promoters of smart homes are closer to users. The housing design, decoration, and operator's business halls are all promoting the development of smart homes. From this perspective, the promoters are getting closer and closer to users and can better understand users. Real needs, and thus design products that are more in line with user needs.

summary

With the improvement of technology, the technical bottleneck of smart home has been basically eliminated, and the development of smart home will depend on the market promotion in the future.

Market promotion requires the promotion of users close to the user, on the one hand to understand the needs of users, improve products; on the other hand, the education market is needed to allow more users to accept smart home products.

And smart home is a big industry, and it will form a huge market after the real outbreak.

Real estate manufacturers and enthusiasts are the two driving forces for smart home development

The technical bottleneck of smart home has basically broken through, and the next step will be market-driven users. In the smart home market, there are two driving forces, which are the two driving forces that have a strong influence on the market.

Since 2018, real estate developers have been the strongest force driving smart home development.

There are generally several situations in which users are willing to use smart home products:

1. When the new house is being renovated, it will consider installing smart home products;

2. When the old house is renovated, it will consider installing smart home products;

3. When a new smart home product appears, purchase a single smart home product;

4, the most powerful come, the user bought a hardcover new house, the house developer has pre-installed the whole house intelligence.

The installation of smart home products during the decoration is a complete installation; while the smart home products installed at other times, in cooperation with the original home products, need to do a lot of extra work.

In this sense, the promotion of smart home products in the decoration process is the best, and the best way to promote the scale is to promote the development of smart home through the sample room of the new house.

As real estate enters a new development cycle, at the request of real estate authorities, more and more real estate developers will increase the proportion of fine-furnished housing delivery; and smart homes as a competitive advantage of differentiated competition are increasingly receiving The importance of real estate developers. In the case of real estate that has been required to deliver hardcover rooms, it has become a priority for many developers to increase the delivery of whole house intelligence. Of course, the system stability and low enough price are prerequisites. Therefore, in 2016, the departments of Ali and Jingdong Smart Home also promoted the development of smart homes through real estate developers.

Enthusiasts promote smart home development

In the field of smart home, Xiaomi intelligent ecological chain represents an important direction.

Xiaomi’s strategy is to promote the application of new technologies through enthusiasts. Whether it is from smartphones, smart hardware or millet-driven products, it is through the enthusiasts (rice noodles), using enthusiasts to try new functions to drive new products, and Improve the new product through feedback from enthusiasts.

Xiaomi was established in 2010, and launched the smart phone. The earliest users were mainly smartphone enthusiasts, and quickly became the first-line brand in the mobile phone industry. After the success of the mobile phone, in 2013, Xiaomi entered the field of intelligent hardware, and based on smartphone enthusiasts, promoted smart home products.

Xiaomi's enthusiasts usually have strong hardware configuration capabilities, can configure their own smart home environment, solve problems encountered in smart home use, and can help Xiaomi improve products. Therefore, enthusiasts are an important force in smart hardware.

The early users of various smart home businesses have the characteristics of enthusiasts. Zeng Yu, the chairman of Galaxy Fengyun, is a radio enthusiast himself. He entered the smart home field and promoted the development of Macbee because he was an enthusiast himself.

summary

Real estate developers and enthusiasts are the two major boosters of smart home development. Studying the development trend of smart homes, these two areas are worthy of attention.

Real estate hardcover housing market is worthy of attention from smart home enterprises

Among the two driving forces of smart homes, the Xiaomi ecological chain promoted by enthusiasts has been paid attention to. The following focuses on the ecology of the hardcover housing market.

In the fine decoration market, real estate developers are more aware of user needs than smart home solutions.

Users are more eager to purchase a well-decorated house with branded products, such as the switch is willing to choose Legrand or ABB, security camera or access control video intercom to choose Hikvision, electric curtains choose Du Ya motor, Select TOTO. Real estate developers are more inclined to choose the products of big brands in the finely decorated home. Different brands have different brand products, and brand products also have their own smart home solutions. Then I will encounter problems that are often encountered in smart homes:

How do the smart products of these different brands blend when there are different brands?

a) Different brands of products, controlled by their own plans? (User experience is poor, users will not accept)

b) Choose a branded solution that controls all products? (The data of brand enterprises, their own brand products, on the control system of other brands, brand owners are not willing to accept.)

The choice of any product, the ultimate right to speak is the customer. In the fine decoration market, users are consumers and customers are real estate developers. In the smart home solution, the hardcover market is more like the ToB market, and customers (real estate developers) decide on the choice of the solution.

Real estate developers usually choose the most suitable category from the existing partners, such as the switch to choose ABB or Legrand, the choice of TOTO for the protector, the choice of curtains for Dua, etc., choose a third party. Smart home solutions companies implement systems.

Third-party smart home solutions are more efficient than brand-name companies and relatively neutral.

For example, recently, the smart home solutions of Vanke, Country Garden, R&F Real Estate and other companies have chosen IELTS as the smart solution provider for smart home integration; the home products that will be used will pass the scheme of Elegant Technology. Achieve the whole house intelligent.

In the process of promoting the intelligentization of hardcover houses, third-party integrators are becoming more and more important. On the one hand, they are compatible with the compatibility of different brands of products, compatible with different brands of products, third-party integrators need to get through with various brands. Interactive interface; On the other hand, with the increase of third-party integrator service enterprises, more and more interfaces are compatible with interfaces, and the integration experience is more and more abundant. The influence of third-party integrators on developers choosing different brands is also increasing. The stronger.

For example, in the early development process, some brands may not be willing to open the communication interface to the elegant. However, when the open-engineering project chooses IELTS as an integrator, if the brand wants to apply the company's products to the project, it must provide an interface and an elegant view. A brand is initially unwilling to cooperate with the company, and after the developer's coordination, the interface is provided to the elegant, and the interface is opened. After years of accumulation, the company has already opened up with 1000+ products from many brands. At this time, Yaguan based on AI + IoT's integrated landing ability to establish a technical advantage, can easily integrate the main products of the existing fine decoration market, real estate decoration will be willing to choose elegant to integrate. Brands that have already established cooperation with Yaguan will enter the list of recommended products from good looking, which will also promote the sales of branded products.

Therefore, based on the smart home market of real estate decoration, a new ecology may be established. This new ecology may be a new force in the field of smart home: Broadlink has established an ecosystem based on brand integration of small household appliances; Xiaomi has established based on Xiaomi The intelligent hardware ecology of mobile phone users; and which enterprise will integrate the brand business in the hardcover market?

summary

The smartly decorated smart home market is likely to develop rapidly in the next few years. With the rapid development of the fine decoration market, it is possible to create an eco-type enterprise in this field and help the home brand enterprises in the fine-decorated real estate business. Here to achieve the integration of smart home.

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Internet of Things article directory

This article is the fifteenth article in the 2018 IoT development trend series to discuss the development trend of smart home. In 2013, because Broadlink's smart sockets began to pay attention to the smart home industry, they wrote some articles on smart home observation every year. By the end of 2018, they still wanted to write an observation about the smart home industry. It mainly includes the following points: (1) smart homes are getting closer and closer; (2) real estate developers and smart home enthusiasts are the two boosting forces for smart home promotion; (3) mainly for real estate developers' hardcover market The Whole House Smart Solutions Chamber of Commerce builds a new ecosystem of smart homes.

Smart home is getting closer

At the end of 2017, I have put forward the idea that smart homes are getting closer and closer. There are two dimensions: from time to time, the time from the scale of smart homes to the people’s homes is getting closer and closer; from the promoters of smart homes, promoting intelligence Home development companies are also getting closer to users.